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eCommerce Consultant · eCommerce Growth Consultant

eCommerce Consultant

The System Behind 60+ eCommerce Growth Stories.

Talha Sajjad is a Digital Growth Consultant who has spent 17 years helping eCommerce brands turn SEO, paid advertising, and retention automation into one connected growth system — instead of three disconnected vendors pulling in different directions. As an eCommerce Consultant and eCommerce Growth Consultant, Talha Sajjad has delivered revenue growth up to 6X, organic traffic growth up to 28X, and ROAS as high as 15X across 60+ brands in 6 countries.

ROAS 15X
CAC ↓45%
ecommerce-growth-snapshot.data
6X
Revenue Growth
28X
Organic Traffic
JANMARMAYJULSEP
Signature Results

Numbers pulled straight from client dashboards.

15X
Highest ROAS delivered
6X
Revenue growth (SanaullaStore)
28X
Organic traffic increase
98%
Cut in technology costs
45%
Reduction in acquisition cost
100%
Order growth in 6 months
Fit

Who This Is For

This is not a fit for pre-revenue stores still validating a product, or businesses looking for a one-off website build with no ongoing growth component.

Timing

When Should You Hire an eCommerce Growth Consultant?

Most eCommerce brands don't go looking for a growth consultant on a whim — something specific triggers it.

If two or more of these sound familiar, that's usually the point where a structured outside system — rather than another freelancer or another ad account — makes the difference.

Why

The Advantages of Working With an eCommerce Growth Consultant

What I Do

SEO, Paid Ads, CRO & Retention

SEO, AEO & GEO

  • Technical SEO audits and fixes
  • Content architecture and on-page optimization
  • AI/answer-engine visibility (AEO/GEO)
  • Local and Maps visibility

Performance Media

  • Google Ads (Search + Performance Max)
  • Meta Ads with server-side tracking (CAPI)
  • Funnel-aligned targeting and audience structuring
  • Continuous creative testing

Conversion Rate Optimization

  • Funnel and checkout audits
  • Landing page testing
  • Friction-point diagnosis across the buying journey

Retention & Automation

  • Email and lifecycle automation
  • Win-back and loyalty sequences
  • Journey mapping and martech stack modernization
How I Work

The system behind every result.

A repeatable process that takes a brand from audit to a compounding growth engine — not a one-off campaign.

01
Stage 1

Audit & Strategic Direction

I start by pulling apart the account, the funnel, and the competitive set — where traffic is leaking, what's actually driving revenue, and what the market is missing. This sets the exact direction for the next four stages.

Funnel AuditCompetitor AnalysisGrowth Roadmap
02
Stage 2

SEO, AEO & GEO Architecture

Content and technical SEO built for compounding traffic — across classic search, AI answer engines, and maps — so growth doesn't stop the moment ad spend does.

Technical SEOContent ArchitectureAI/Answer Engine Visibility
03
Stage 3

Performance Media Build

Meta and Google Ads structured around real buyer intent — funded by margin, tracked with CAPI, and tested until the winning angle is obvious.

Meta & Google AdsConversion Tracking (CAPI)Creative Testing
04
Stage 4

CRO & Retention Automation

Funnel and checkout fixes that convert the traffic already being paid for, plus lifecycle flows that raise the value of every customer acquired.

Funnel & Checkout FixesLifecycle FlowsWin-Back & Loyalty
05
Stage 5

Reporting & Scaling Support

I stay in the account — reviewing performance together, refining the angle, and deciding the next move as spend scales.

Performance ReviewsScaling PlanOngoing Strategy
"

Growth stops being fragile the moment it stops depending on one channel — SEO, ads, and automation, working as one.

— Talha Sajjad, eCommerce Growth Consultant
6X
Revenue Growth (SanaullaStore)
10X
ROAS (AlKarim Fabrics)
Glossary

eCommerce Terms You Should Know

CAC
Customer Acquisition Cost — what it costs, on average, to acquire one paying customer across all marketing spend.
ROAS
Return on Ad Spend — revenue generated for every dollar spent on advertising.
LTV
Lifetime Value — total revenue a customer generates over their entire relationship with a brand.
AOV
Average Order Value — the average amount spent per transaction.
MER
Marketing Efficiency Ratio — total revenue divided by total marketing spend across all channels.
Comparison

Consultant vs. Agency vs. Freelancer: What's Actually Different

 AgencyFreelancerSenior Solo Consultant
Who does the workOften junior staffOne person, limited bandwidthOne senior person, full ownership
Full-funnel viewSiloed by departmentUsually one channel onlySEO + Ads + CRO + Retention, connected
Direct accessThrough an account managerDirectDirect
ContinuityStaff turnover is commonDepends on availabilityConsistent, ongoing

Talha Sajjad operates as an eCommerce Consultant in that third column — full-stack ownership of the growth system, with direct access and no account-manager layer in between.

Criteria

What to Look for When Choosing an eCommerce Consultant

Platforms

Platforms I Work With

Shopify Magento OpenCart Custom-Built Stacks

Including full platform migrations — AlKarim Fabrics moved from a $2,700/month custom stack to Shopify at $49/month under this engagement, and SanaullaStore's entire martech stack was migrated from OpenCart to Magento as part of a broader modernization.

Verticals

Industries & Verticals I've Grown

Fashion & Apparel Baby Products Home & Lifestyle Premium Textiles Multibrand Retail Subscription & Service eCommerce
The Dossier

eCommerce Case Studies

Every eCommerce engagement with hard numbers behind it. Every figure is real — a reported outcome, documented at the time.

Flagship Engagement — 7 Years

From 500 daily visitors to a national eCommerce Award.

Joined SanaullaStore.com as Digital Marketing Manager in 2017; left seven years later as Chief Marketing Officer. Scaled the platform from 500 to 14,000 daily organic users, led international expansion into the US, UK, Canada, and Australia, and reported directly to the Board on a PKR 4 Cr/year budget.

🏆 Pakistan eCommerce Award, 2021
PKR 1B+
Annual sales reached
6X
Revenue growth
28X
Organic daily users
Pitfalls

Common Mistakes eCommerce Brands Make Without a Growth Consultant

Expectations

What Results Typically Look Like

Every business starts from a different baseline, so results vary — but across Talha Sajjad's eCommerce engagements as an eCommerce Growth Consultant, documented outcomes have ranged from 2X to 28X organic traffic growth, 3X to 15X ROAS, and revenue growth from 2X to 6X, depending on the starting point and the length of the engagement.

About

About Talha Sajjad

TS

Talha Sajjad is a Digital Growth Consultant based in Karachi, Pakistan, running an independent practice after 17 years across SEO, product management, and marketing leadership. Working as an eCommerce Consultant and eCommerce Growth Consultant, his career includes seven years at SanaullaStore, ending as Chief Marketing Officer reporting directly to the Board, and he holds a Pakistan eCommerce Award (2021) for that work. Talha Sajjad has delivered results across 60+ brands in 6 countries — eCommerce, fashion, home services, health, and B2B.

FAQ

Frequently Asked Questions

What does an eCommerce growth consultant do?
An eCommerce growth consultant identifies what's actually holding a store back — whether that's traffic, conversion, or retention — and builds a connected system across SEO, paid media, CRO, and automation to fix it.
How is Talha Sajjad different from a typical eCommerce agency?
Talha Sajjad works directly on every engagement himself as an eCommerce consultant — no account managers, no junior staff rotation — with 17 years of experience across SEO, paid media, product, and marketing leadership.
Which eCommerce platforms does Talha Sajjad work with?
Shopify, Magento, OpenCart, and custom-built eCommerce stacks, including full platform migrations.
Does Talha Sajjad only work with large eCommerce brands?
No. Engagements range from early-growth stores to brands doing PKR 1B+ in annual sales — the common thread is a business with real traffic and revenue looking to scale further.
What's the difference between an eCommerce consultant and an eCommerce growth consultant?
A general eCommerce consultant may focus on operations, platform selection, or technical setup. A growth consultant like Talha Sajjad focuses specifically on scaling traffic, conversion, and revenue through SEO, paid media, CRO, and retention.
How long does it take to see results?
It depends on the channel and starting point. Paid media changes can show signal within weeks; SEO and retention systems typically compound over several months.
Does Talha Sajjad work with international eCommerce brands?
Yes — engagements span Pakistan, Saudi Arabia, the US, UK, Canada, and Australia.
What industries has Talha Sajjad worked in?
Fashion and apparel, baby products, home and lifestyle goods, premium textiles, multibrand retail, and subscription-based eCommerce.
Related Services

Explore Other Specialties

Let's Talk

Want results like these for your eCommerce brand?

Talha Sajjad takes on a limited number of retainer clients at a time, by design. Tell him a bit about your eCommerce business below.

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