Talha Sajjad is a Google Ads Consultant with 17 years of experience rebuilding account structure, fixing conversion tracking, and running ongoing creative testing — turning paid media into a compounding system instead of a budget that just gets spent. As a Google Ads / PPC Consultant, Talha Sajjad has delivered ROAS as high as 15X and conversion lifts up to 59% across 60+ brands in 6 countries.
A repeatable process that takes an ad account from audit to a compounding performance engine — not a one-off optimization pass.
Pulling apart account structure, tracking, and spend efficiency to find exactly where budget is leaking and what's actually driving conversions.
Fixing conversion tracking first — server-side CAPI, Enhanced Conversions, GA4 — so every decision after this is based on accurate data.
Restructuring Search and Performance Max campaigns around real buyer intent and clean account architecture.
Ongoing testing of ad creative, audiences, and bid strategy until the winning combination is obvious — not a one-time launch and forget.
I stay in the account — reviewing performance together, refining the approach, and deciding the next move as spend scales.
Growth stops being fragile the moment it stops depending on one channel — SEO, ads, and automation, working as one.
— Talha Sajjad, Google Ads Consultant| Agency | Freelancer | Senior Solo Consultant | |
|---|---|---|---|
| Who does the work | Often junior staff | One person, limited bandwidth | One senior person, full ownership |
| Account + tracking + creative together | Siloed by department | Usually one piece only | All connected, one owner |
| Direct access | Through an account manager | Direct | Direct |
| Continuity | Staff turnover is common | Depends on availability | Consistent, ongoing |
Talha Sajjad operates as a Google Ads / PPC Consultant in that third column — full-stack ownership of account structure, tracking, and creative testing, with direct access and no account-manager layer in between.
Every engagement with hard paid-media numbers behind it. Every figure is real — a reported outcome, documented at the time.
Restructured Love2Laundry's (UK) Google Ads account — Search campaign architecture, Quality Score signals, and targeting all rebuilt. The result: significantly more clicks and conversions, at a lower cost per conversion and lower total spend than before.
Every account starts from a different baseline, so results vary — but across Talha Sajjad's Google Ads / PPC engagements, documented outcomes have ranged from 3X to 15X ROAS, 25% to 45% CAC reduction, and conversion lifts up to 59%, depending on the starting point and the length of the engagement.
Talha Sajjad is a Digital Growth Consultant based in Karachi, Pakistan, running an independent practice after 17 years across SEO, paid media, product management, and marketing leadership, including a run as Chief Marketing Officer reporting directly to a Board. Talha Sajjad has delivered Google Ads and PPC results across 60+ brands in 6 countries — eCommerce, fashion, home services, health, and B2B.
Talha Sajjad takes on a limited number of retainer clients at a time, by design. Tell him a bit about your account below.
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