Talha Sajjad is a Fractional CMO and Head of Growth who has run marketing as an executive function — not just a channel. Over seven years at a single company, he was promoted through four roles to Chief Marketing Officer, reporting directly to the Board, and scaling the business to PKR 1B+ in annual sales. His experience also includes serving as Fractional Head of Growth for a venture-backed brand, reporting directly to its founders in the US and UK.
The clearest proof of executive-level marketing leadership is a real climb inside one organization, plus hands-on fractional leadership experience elsewhere.
Reversed a 4-year decline in new customer growth.
Experience includes serving as Fractional Head of Growth for a venture-backed brand, reporting directly to its founders in the US and UK — directing a 13-person marketing team across content, design, and paid media, including growth initiatives like referral programs and B2B acquisition flows.
Joined as Digital Marketing Manager in 2017. Promoted through Senior Manager and Head of Digital Marketing before becoming Chief Marketing Officer — reporting directly to the Board. Led international expansion into the US, UK, Canada, and Australia, modernized the martech stack, and scaled the platform from 500 to 14,000 daily organic users.
Building the growth plan tied directly to revenue targets, not vanity metrics — and the sequencing of how to get there.
Organizing an existing team, freelancers, or agencies under one strategic direction — and hiring where there are real gaps.
Translating marketing performance into the language a Board or investors actually need to make decisions.
Owning the full marketing budget and overseeing SEO, paid media, CRO, and retention as one connected system.
Understanding the business, the current marketing function, the team, and the actual growth targets — not assumed ones.
Building the growth plan tied to revenue targets, sequenced realistically against budget and team capacity.
Organizing the existing team, freelancers, and agencies under one strategic direction instead of disconnected efforts.
Running the channels directly, or overseeing those who do — SEO, paid media, CRO, and retention as one system.
A regular reporting cadence to the Board, investors, or leadership — clear on what's working and why.
Growth stops being fragile the moment it stops depending on one channel — SEO, ads, and automation, working as one.
— Talha Sajjad, Fractional CMO| Full-Time CMO | Marketing Agency | Fractional CMO | |
|---|---|---|---|
| Cost | Six-figure salary + benefits | Ongoing retainer, execution-focused | Senior-level, scoped to need |
| Commitment | Long-term, hard to reverse | Ongoing retainer | Flexible, scoped to need |
| Strategy + execution | Yes, but with ramp-up time | Usually execution only | Both, from day one |
| Board-level reporting | Yes | Rarely | Yes |
Fractional engagements are typically structured around a set number of hours or days per week, with a regular reporting cadence to leadership or the Board — scoped to the specific needs of the business rather than a fixed template. The right structure depends on the company's size, current marketing function, and growth stage.
Talha Sajjad is a Digital Growth Consultant based in Karachi, Pakistan, with 17 years of experience spanning SEO, paid media, product management, and marketing leadership. Over seven years at SanaullaStore, he was promoted through four roles — Digital Marketing Manager, Senior Manager, Head of Digital Marketing, and finally Chief Marketing Officer — reporting directly to the Board and scaling the business to PKR 1B+ in annual sales, earning the Pakistan eCommerce Award along the way. His experience also includes serving as Fractional Head of Growth for a venture-backed brand, directing a 13-person marketing team and reporting directly to its founders in the US and UK.
Talha Sajjad takes on a limited number of fractional engagements at a time, by design. Tell him a bit about your business below.
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